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Katherine Williams, Freelance Business Writer

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Small Biz Marketing

Marketing your small business is an absolute necessity. 

 

But in these poor economic times when cutting expenses is also a necessity, marketing can get pushed to the back burner.  Yet, we cannot afford not to market our businesses.

Targeted and consistent exposure to potential customers will motivate them to choose your business over the competition.  So developing a marketing strategy that encompasses your target market's needs and takes into account internal and external business factors will help you grow your customer base.

With a strategy in place, the next step is to create clear, precise promotional materials that explain how your products or services will provide solutions for your target market's problems.   

If you are in need of marketing/promotional materials such as articles, brochures, case studies, and web site content, I can write them for you. 

 


Ten Money Saving tips for Small Businesses


1. Turn off the lights

One simple way that businesses can reduce power costs over time is to use lights only when necessary.  But who really has time to act as the lights-off police?  Thankfully, motion detectors can help with this problem.  The lights come on when someone enters a room and they go off when they leave.  How simple is that?


2. Shut equipment down at the end of the day

Computers, photo copiers, printers, and other equipment consume energy whether they are being used or not.  So turning them off at the end of the day or when they are not going to be used will save money. 

Developing an energy efficiency program can save businesses thousands of dollars a year.  For help with creating an energy efficient business, review the federal government’s online resources.

3. Outsource business operations to professional service providers

Contracting with accountants, writers, marketing specialists, web hosting companies, and other professional service providers can save thousands of dollars in personnel costs. 

4. Hire temporary employees

Full-time employees are going to receive their wages and benefits no matter how small or large their workloads are.  By reducing the number of full-time employees and hiring temporary employees to provide extra manpower during peak production periods, businesses can reduce expenses associated with employing full-time workers.

5. Seek out college interns

One way to lower personnel costs and help others is to develop an internship program.  Hiring college interns – at no cost or a much lower pay rate – makes it possible to get the job done while helping students develop the experience and skills needed to compete in the job market.

6. Decrease employee overtime

It can be difficult to decrease employee overtime.  And if employees have become accustomed to increasing their income through overtime pay, ending it could cause a backlash that will have to be addressed. But establishing more efficient operating procedures, hiring temporary employees (at lower rates), and outsourcing activities may make it possible to decrease overtime. 

7. Consider decreasing employee benefits

No employer wants to reduce benefits.  After all, benefits are important for maintaining a productive workforce and showing employees that they are valued.  In harsh economic times, however, there may be no choice but to reduce benefits such as insurance coverage and employee incentives.

8. Use less paper

Businesses, even small ones, use an enormous amount of paper.  Paper-saving techniques help businesses save money and help the environment.  Two-sided printing, double-sided photocopying, reducing photocopying, and using both sides of the paper (i.e., note book paper, tablets, etc.) will reduce the amount of money spent on this important office supply.

9. Cut postage expenses by using overnight couriers for emergencies only

Federal Express’ fees for sending a one pound package with standard overnight delivery start at $16.10.  Sure there are couriers that charge less, but the cost of using any courier regularly can add up quickly.  Planning ahead and improving work flow will help decrease the need for expensive courier services.

10. Find savings on office supplies

Of course, no business can operate without office supplies; so, buying supplies in bulk helps businesses get the best possible prices.  Why not negotiate with vendors or join vendors’ membership programs to receive discounts?

Other cost-cutting measures for office supplies include designating one employee to purchase supplies, buying generic supplies, and sticking to the basics.

These are just a few of the money saving ideas that help small businesses remain profitable.  For more ideas, check out 78 ways for your Small Business to Save Money in this Economy. 


Copyright © 2009 Katherine Williams
All rights reserved.


Professional writing for your small business


Can you really afford to put off marketing your business?  Call me today, (773) 405-5916, and find out how I can help you promote your business.  You may also send an e-mail.

516 N. Ogden Avenue, #167, Chicago, Illinois 60642