Creating a Brand Identity
© 2014 Katherine Williams. All rights reserved.
Chicago, Illinois 60615 ♦ (773) 405-
Build a Brand Identity to Attract Customers
What is a brand? In short, a brand is the perception that consumers have of a business. It is a business’ reputation. It encompasses a business’ promise to create a particular kind of experience and uphold its values.
Disney, a family entertainment and media company, is a well-
While your business may not need brand management on the scale of Disney’s, you can actively shape the way customers and potential customers view your business. Building a brand identity will help you establish your business’s position within your market. It will also help your target market develop a visual and emotional connection to your business.
Reputations are developed whether we seek them out or not. So it is best that we work to create the brand identity that will help us attract our target markets and increase our profit margins.
When developing a brand strategy, ask yourself the following questions:
One of the most important factors for building a brand identity is to provide consumers
Links to more information about building a brand identity:
About.com, Developing your Brand Strategy, http://marketing.about.com/od/brandstrategy/tp/brandstrategydev.htm
Wikipedia, Brand, http://en.wikipedia.org/wiki/Brand
Virtual Advisor, Inc., Building your Brand, http://www.va-
Copyright © 2009 Katherine Williams. All rights reserved.