Web Site Ideas for Clinicians
Create a Web Site to Acquire New Patients
A web site will allow you to put your practice in the presence of people who are searching for doctors, therapists, chiropractors, and other health care professionals. Consider the following scenarios:
Web Site Content
A medical practice’s web site should show competence, compassion, and concern for
patients’ needs. A easy-
Initially, your web site might be small and contain basic information about your practice. But to increase a web site’s popularity and importance to visitors, it should be updated regularly to include changes about the practice and information that patients will find useful. The following lists give an idea of the kind of information that will attract prospective patients to your web site and practice.
Information regarding practice
Creating Web Site Traffic
Quality of content
Search engines place higher value on web sites that contain a large amount of well-
Keywords and keyword phrases are what Internet users type into search engines to find web sites that pertain to particular subjects. Your web site will rank higher in search results if the content contains keywords and phrases that people in search of health care providers and medical information are more likely to use.
Links to your web site
When other good-
You can increase the number of inbound links to your site by asking friends, colleagues, affiliates, and business associates to place links to your web site on theirs and vice versa. You can also include a link to your web site in online directory profiles.
Promote Your Web Site
Once you’ve launched your web site, promoting it will help you drive traffic to it. Some promotional ideas include the following:
Building a comprehensive web site that addresses the needs of your target market is an ongoing process. An online presence, however, can be an effective marketing tool. Besides, if you have a web site and your competitors do not, you will be better positioned to connect with your target market.
Jorgensen, Amy. Finding Patients Online, Netdoc.com. http://www.netdoc.com/Physician-
Copyright © 2009, Updated 2013 Katherine Williams. All rights reserved
© 2014 Katherine Williams. All rights reserved.
Chicago, Illinois 60615 ♦ (773) 405-