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© 2014 Katherine Williams. All rights reserved.

Chicago, Illinois 60615 (773) 405-5916

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© 2014 Katherine Williams. All rights reserved.

Chicago, Illinois 60615 (773) 405-5916

Professional Writing Services

Direct Mail Advertising


Is direct mail advertising right for your business?


Direct mail advertising – via brochures, letters, postcards, and other mailers – can be an effective way to generate leads, obtain new customers, and retain existing customers. This form of advertising can be costly and take a long time to yield results. As such, businesses should carefully weigh the pros and cons of this advertising method before undertaking it.


Listed below are some of the advantages and disadvantages of direct mail advertising.


Advantages





Disadvantages




Plus, more than one mailing (including test mailings) might be necessary to produce the best results.




Direct Mail Advertising Must Be Carefully Crafted


Direct mail advertising can lead to increased sales. However, it is not as simple as renting or creating a list of names and addresses and sending a letter, post card, or flyer that discusses the features of a product or service. To be effective, a direct mail package must be carefully crafted to reflect the needs of an accurately targeted group. Furthermore, its contents should focus on the benefits of the product or service rather than its features.


* Direct Marketing Association (2012 Response Rate Report)


References


Suttle, Rick. Pros & Cons of Direct Mail Advertising. Demand Media. http://smallbusiness.chron.com/pros-cons-direct-mail-advertising-1437.html.

Research Triangle Institute. Direct Mail Gets Most Responses; Email Highest ROI.

http://printinthemix.com/Fastfacts/Show/575.

United States Postal Service. Getting Started. https://www.usps.com/business/get-started.htm.