Word of Mouth Advertising
© 2014 Katherine Williams. All rights reserved.
Chicago, Illinois 60615 ♦ (773) 405-
Word of Mouth Advertising: A Low Cost Alternative
Large corporations generally have multi-
Advertising Through Word-
Customers are one source of word-
Developing a plan will help you identify the best ways to promote your business through
Creating the Narrative
Answers to the following questions will help you create an accurate, concise, and compelling narrative:
Communicating the Narrative to Others
Take every opportunity to share your narrative with your personal and professional networks including the following:
Employees can be good ambassadors. If they are invested in the business, feel valued and respected, and believe in what the business offers, they are more likely to share the narrative with others. Besi
Family and friends
Family and friends can introduce your business to their friends, coworkers, business partners, and other associates.
Community involvement – such as volunteer service in civic or non profit organization – provide many opportunities to share the narrative and generate good publicity.
Professional and business associations allow you to not only share your narrative
but create mutually-
Perhaps Ralph Waldo Emerson’s well-
Larry Checco, "Want to Raise More Funds? Go Out and Tell Your Story—to Everyone!"