Effective Written Communication gets Results
Writing is a process. It involves developing concepts, researching the topic, outlining the
material, writing a first draft, revising the draft, and conducting a final edit.
The goal of this creative process is to develop written communication that informs, persuades, enlightens, comforts,
Regardless of the purpose or intended audience, effective writing
produces written communication that gets the desired result. It is active, concise, solid, and accurate.
- Active writing flows well and
touches the reader in some important way.
writing is clear and to the point.
writing is well-organized and credible.
writing has consistency, good grammar, and appropriate punctuation.